Dynamic Ad Creation Platform

Senior FullStack developer at Total Design

In my capacity as a software architect and developer, I spearheaded the development of a user-friendly platform for creating advertisements effortlessly. Let me break down the details in a more narrative format:

Our journey begins with simplifying the ad design process. Users start by selecting their preferred ad sizes, and a real-time preview of all dimensions instantly unfolds before them. Navigating through a user-friendly side menu, they seamlessly add elements to the ad canvas, with options like colors, sizes, and alignment conveniently presented.

What makes this platform truly stand out is its ability to streamline the customization process. While most ad sizes share the same elements, ensuring consistency, our system intelligently propagates changes across all sizes. Yet, for those seeking a more tailored touch, a simple mechanism allows users to tweak designs for specific dimensions, clearly indicated by visual cues.

Behind the scenes, the complexity of design is transformed into simplicity. I structured the design elements using a straightforward language (JSON Objects), ensuring a default style for each size. This thoughtful approach empowers users to focus on crafting compelling ads without getting bogged down by technical intricacies.

Our commitment to user satisfaction extends to regular demo sessions, offering a transparent view of our progress and actively seeking user feedback. This collaborative journey ensures that the platform evolves in line with user needs, making it a true reflection of user-friendly design principles.

Looking ahead, our design isn't just about today; it's about anticipating tomorrow. The platform is primed for future growth, ensuring a smooth and seamless integration of new features. As we set our sights on the horizon, upcoming enhancements include an ad library, personalized user accounts, and advanced campaign management features.

This platform isn't just a technological endeavor; it's about making ad creation accessible, enjoyable, and effective for all users, whether you're a seasoned designer or a business owner looking to promote your brand.

Learn more about this project from Total Design website

Yonatan Krieger

VP R&D at Cider Security

The diversity of tasks Laura can handle and execute on the highest levels possible, all while pushing the rest of the team forward with no compromises over design and quality.

Mark van der Net

Innovation tech lead at Total Design

Laura is a real engineer. That means technical challenges are simply solved. Well and quick. She is motivated by challenges, not tasks. Use her view on tech to put your business at the forefront.

Book a free introduction call with me!

Ready to transform your digital landscape? Let's discuss your vision, challenges, and aspirations. No obligations, just an opportunity to explore how we can collaborate and create something extraordinary for you. Tell me about yourself using this form, I'll contact you back and schedule our meeting the next working day!

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© 2024 Laura Chiche. All rights reserved.

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